Did the New York Times really launch a Techmeme killer?

The New York Times has launched a redesigned technology news page. The old school paper has partnered with some new school content partners, adding stories from third party sources like IDG and PaidContent. But probably the most interesting feature is that little column we highlighted in red. It's called "Technology Headlines From Around the Web," and it's being labeled a Techmeme killer. (Remember when people used to talk about Technorati killers? Ahh, those were the days).

That new columns is powered by BlogRunner, a news aggregator that the Times snatched up last year. The service does a pretty decent job of figuring out what stories people are talking about, posting those headlines and a list of blogs and websites linking to those stories. The New York Times/BlogRunner are hardly the only game in town when it comes to news/blog aggregation.

But here's why the paper might have a leg up on Technorati, Techmeme, or any other site that starts with the word "tech." A huge number of people already read the New York Times every day. You can't really say the same about Techmeme. It's a great place to find interesting stories, but as far as we can tell, it's primary audience is bloggers looking for good story ideas.

On the other hand, if you take a look at the screenshot above, you'll see that there's at least one major difference between the stories you find using BlogRunner and Techmeme. BlogRunner includes news from a lot of professional news outlets, including the Wall Street Journal, Reuters, and Time Magazine. In fact, there seem to be more old media types getting links than new media websites and blogs.

Via (TechCrunch.)