Online video search service blinkx took on Google with the Wednesday launch of a video advertising platform to challenge one released by the Internet giant a day earlier.
The blinkx AdHoc platform lets people embed ad-laced videos in their websites and then share in advertising revenues in the same way that Google’s new AdSense “video units” does.
Blinkx promises website operators half the money taken in from advertising. Google has not disclosed the percentage of revenues going to publishers.
While Google provides the advertising option only with video from YouTube, which it bought last year in a 1.65-billion-dollar stock deal, blinkx offers content from varied sources including YouTube and Paris-based DailyMotion.
Blinkx has deals with more than 200 media companies to distribute copyrighted content and boasts an index of more than 14 million hours of video and audio.
On Monday, San Francisco-based blinkx added French, German and Spanish content to its index to win viewers in Western Europe and wrest the spotlight from YouTube.