Saturday, October 6, 2007

Sony plans to cut price of PlayStation 3 by Christmas

The Japanese group Sony is to cut the price in Europe of its new generation video game console PlayStation 3 (PS3) by 100 to 200 euros (141-282 dollars) in order to boost sales ahead of Christmas, a report said here Thursday.

A new model, equipped with a 40 gigaoctet hard drive, will go on sale in Europe at 399 euros, 200 euros less than the current sales price of Sony’s more powerful, 60-gigaoctet device, which is already in stores, according to the newspaper Les Echos.

The more powerful version will see its sales price lowered by 100 euros to 499 euros, the paper said.

A Sony spokesman would not confirm the figures cited by Les Echos but said an announcement was “imminent.”

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